About Me

Developed and implemented content strategies for aPriori, a SaaS provider of cost and sustainability insights for manufacturers and their supply chains. Promoted twice to assume more responsibilities and manage two team members. Featured highlights:
• Established and executed marketing programs. Implemented a content calendar to optimize new assets for go-to-market launches, audience segments, and the buyer's journey.
• Implemented a content development workflow incorporating industry trends/research and search engine optimization (SEO) to amplify content reach, engagement, and conversion. Program impact:
   Grew new blog traffic by 35% and time on page by 500% within 6 months of managing content marketing
   Generated 21% of all organic website traffic during a one-month period by writing a single, timely blog post
• Wrote thought leadership and product content including whitepapers/reports/eBooks, blogs, video/webinar scripts, case studies, etc. Incorporated AI for content research, brainstorming, and to enhance draft content.
• Created and enforced a brand marketing style guide to ensure consistent, updated messaging.
• Tracked and analyzed campaigns. Used metrics to optimize engagement and conversions.
• Applied project management skills to prioritize projects while maintaining high quality standards and meeting deadlines.

Led marketing for the company’s product design consulting and software reseller groups. Collaborated with the leadership team, technology experts and other stakeholders to help meet business KPIs.
• Generated 28% of the firm’s sales pipeline by developing targeted campaigns that drive qualified leads.
• Managed channel marketing programs with SaaS cloud technology/software partners PTC (IoT) and Ansys (simulation).
• Instituted SEO optimization best practices including:
  SEO strategy: New website structure and keyword research/prioritization (content pillars/clusters, etc.)
  Technical SEO: Canonical URL structure, site speed, image optimization, etc.
  On-page SEO: Focused keyword, metadata (meta tags/alt tags), internal linking, etc.
  SEO advertising: Google Search Ads had a 33% higher CTR than the industry average (source: WordStream)
• Applied creativity and industry knowledge/trends to generate content including thought leadership whitepapers, presentations, case studies, videos, social media campaigns, videos, and bylined articles.
• Tracked, measured, and evaluated marketing programs against key performance metrics (KPIs). Revised content/campaigns to increase engagement and conversion rates.
• Mentored staff and managed the marketing budget and external agencies/vendors.

Planned and executed marketing programs for the global management consulting firm’s 11 industries.
• Developed more than 70 reports and wrote bylines including “Bloomberg Businessweek,” and “Harvard Business Review.”
• Launched L.E.K.’s global recruiting blog, which included working with employees in 4 continents to develop and edit more than 110 videos and print blog posts. Also served as the corporate voice across social media platforms.

Designed and managed B2B communications programs for a technology-focused marketing agency. Directed clients including HP, Oracle, Verizon, IdenTrust, and General Dynamics IT.
• Secured more than 600 news placements for cybersecurity startup Riptech including ABC News, CNN, and Reuters (acquired by Symantec/Broadcom). Also developed industry-specific website content and sales materials.
• Differentiated IdenTrust’s digital certificate/PKI authentication solution via message development/content marketing.
• Contributed to DataPath’s 290% annual growth via new messaging and communications programs.

• Wrote reports, bylines, blog posts, and collateral for AT&T, Citizens Bank, Dell Computers, Hitachi Consulting, and other brands.
• Implemented marketing programs for Tufts Health Plan, which included surveys, presentations, newsletters, and e-mail campaigns that targeted doctors/providers.
• Developed content for Oracle’s digital advertising, marketing, and customer experience (CX) blogs/sites by collaborating with subject-matter experts and industry influencers and sharing a few thoughts of my own.