Alex Wallace
Snapshot
I’m a strategic marketer who drives results for B2B companies in dynamic, regulated industries. I specialize in translating complex information into compelling stories and campaigns that generate leads and influence target audiences. My strengths include developing content and amplifying key messages through effective multichannel marketing programs.
Located in the Boston area and on Zoom, I provide digital marketing, lead generation, public relations, and more for established global firms and feisty start-ups.
Skills
Marketing Skills
Technical Skills
Technical Skills
Strategic planning and messaging
Multichannel campaign development
Content creation (e-books, bylines, videos, collateral, etc.)
E-mail (e.g., lead nurturing, testing, etc.)
SEO/SEM optimization
Social media engagement
Budget, team, program, and vendor management
Program analysis and optimization
Public relations and internal communications
CRM (Salesforce)
Design software (Photoshop, InDesign, etc.)
E-mail automation software
Google Analytics
Microsoft applications (Word, PowerPoint, Excel, MS Project)
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Pay-per-click ads (Google Ads, LinkedIn ads)
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Project collaboration (Basecamp, Confluence, JIRA, Slack, and Windchill)
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SEO (Yoast)
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Social media management (Hootsuite)
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Website content management systems (WordPress, Drupal CMS)
Industries
Industrial & Defense
Healthcare & Medical
Enterprise Technology
Commercial & Industrial
(Automation, Robotics, Sensors)Consulting & Professional Services
Defense & Security
Financial Services
Healthcare
Biomedical
Medical Devices
Payors & Providers
Cybersecurity
Digital Transformation (IoT, AR, etc.)
Enterprise Software (HR, ERP, PLM, etc.)
Networking & Telecommunications