About

Alex Wallace

Alex Wallace

Snapshot

I’m a strategic marketer who drives results for B2B companies in dynamic, regulated industries. I specialize in translating complex information into compelling stories and campaigns that generate leads and influence target audiences. My strengths include developing content and amplifying key messages through effective multichannel marketing programs.

Located in the Boston area and on Zoom, I provide digital marketing, lead generation, public relations, and more for established global firms and feisty start-ups.

Download my resume
Check out my LinkedIn profile
Look at my work

Skills

Marketing Skills

Technical Skills

Technical Skills

  • Strategic planning and messaging

  • Multichannel campaign development

  • Content creation (e-books, bylines, videos, collateral, etc.)

  • E-mail (e.g., lead nurturing, testing, etc.)

  • SEO/SEM optimization

  • Social media engagement

  • Budget, team, program, and vendor management

  • Program analysis and optimization

  • Public relations and internal communications

  • CRM (Salesforce)

  • Design software (Photoshop, InDesign, etc.)

  • E-mail automation software

  • Google Analytics

  • Microsoft applications (Word, PowerPoint, Excel, MS Project)

  • Pay-per-click ads (Google Ads, LinkedIn ads)

  • Project collaboration (Basecamp, Confluence, JIRA, Slack, and Windchill)

  • SEO (Yoast)

  • Social media management (Hootsuite)

  • Website content management systems (WordPress, Drupal CMS)

Industries

Industrial & Defense

Healthcare & Medical

Enterprise Technology

  • Commercial & Industrial
    (Automation, Robotics, Sensors)

  • Consulting & Professional Services

  • Defense & Security

  • Financial Services

  • Healthcare

    • Biomedical

    • Medical Devices

    • Payors & Providers

    • Cybersecurity

    • Digital Transformation (IoT, AR, etc.)

    • Enterprise Software (HR, ERP, PLM, etc.)

    • Networking & Telecommunications