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Alex Wallace
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Monthly Archives: March 2025

B2B Marketing, Uncategorized

How Apple TV’s ‘Severance’ Can Spotlight the Real Lumen with B2B Viral Marketing

Characters from Apple TV's Severance including a Lumon logo.
March 14, 2025 walexwallace
Content Marketing

AspenTech vs. Informatica: A Tale of Two AI Branding Strategies

Businessperson at a desk thinking about AI with a thought bubble filled with AI-related images
March 10, 2025 walexwallace
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  • How Apple TV’s ‘Severance’ Can Spotlight the Real Lumen with B2B Viral Marketing
  • AspenTech vs. Informatica: A Tale of Two AI Branding Strategies

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